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Simply put: we’re over the underwire & discomfort that comes with wearing a bra. If you're a busy mom with kids running around the house or always have surprise guests showing up, you're used to wearing a bra around the house to save yourself from feeling a little too "exposed".
That's why women are obsessed with JJwinks. Inside every JJwinks top is a patented “Light Hug™”, which is a buttery soft layer of fabric that offers gentle, cloud-like support & coverage.
Not only is it beyond comfortable, but it is cute, flattering, and lets you bra-free in a discreet manner - so nobody knows but you.
"Ok, no lie – this material is godsend. It is literally the softest material I've ever felt. The true test was the 'no-bra' insert and, for me, it passed the test."