Simply put: we’re over the underwire & discomfort that comes with wearing a bra. If you're a busy mom with kids running around the house or always have surprise guests showing up, you're used to wearing a bra around the house to save yourself from feeling a little too "exposed".
That's why women are obsessed with JJwinks. Inside every JJwinks top is a patented “Light Hug™”, which is a buttery soft layer of fabric that offers gentle, cloud-like support & coverage.
Not only is it beyond comfortable, but it is cute, flattering, and lets you bra-free in a discreet manner - so nobody knows but you.
Imagine this... when you throw on a JJwinks top with it's patented Light Hug® inside shelf, you felt supported in all the right places while being braless. No uncomfortable underwire or bulky inserts - just luxuriously soft & breathable Tencel Modal™ fabric hand stitched in Los Angeles.
You'll find yourself never wanting to take it off...
"Ok, no lie – this material is godsend. It is literally the softest material I've ever felt. The true test was the 'no-bra' insert and, for me, it passed the test."
BRA-FREE FROM DUSK TO DAWN.
You'll seriously live in these tops - roll out of bed and into your day without ever putting on a bra. We all know the feeling of taking your bra off after a long day but now, you can experience that sensation 24/7.
The best part? Nobody will know...but you.
STYLES + COLORS FOR EVERYONE
It's not just tank tops. It's dresses, long-sleeves, leggings, and everything in between. You're destined to find the style that fits you.
TRY IT RISK-FREE
100% Free Returns means if you don't love it, you can return it for your money back - no questions asked. What do you have to lose?
"My favorite item in my closet for summer! Super comfortable and need more! I wear this on our boat, going out to dinner or just sitting by the pool. It can go anywhere, dress it up or dress it down!"
★ ★ ★ ★ ★
"This top is not only great for sleeping and lounging, it also makes a cool summer top over jeans or shorts. The shelf bra makes it great especially for women like me with large breasts. Love it!"
★ ★ ★ ★ ★
"As advertised! It is the first thing I put on when I get home. I can sleep very comfortably in the top, take my daughter to school, and just hang out around the house without any worry of being offensive being "braless"
The whole idea behind our tops and nightgowns is that you don’t ever have to wear a bra. Unlike other inside shelves, ours is not meant to lift and support. It is meant to have a looser fit than what you are used to in order to feel free and be comfortable enough to sleep in. It, literally, lightly hugs your breasts allowing you to feel free and unbound.
Overall, they run true to size. Please see our sizing chart on each product page if you're unsure! If you're between sizes, it's best to size down. We've found that our buttery soft, environmentally-friendly fabric has fibers that can very slightly relax and loosen after being washed, as it is party of the design.
It is a super soft fiber made from beech trees. It is considered a semi-synthetic because the raw material, cellulose, is a natural material which is then turned into fiber using an environmentally-friendly chemical process. The feel = soft and luscious.
In Los Angeles, California. Our fabric is also locally made - it ensures we are only giving our customers the highest quality, eco-friendly garments and fastest shipping times, while supporting local jobs & economy.