Our Story

JJwinks was formed out of necessity.  Co-created by two friends who were simply tired of not being able to find cute sleep or loungewear that didn’t require a bra or bulky insert. They wanted modesty around their family members yet to feel attractive and stylish for their husbands or unexpected guests.


They kept asking each other, why do pajamas only come in two styles: sexy lingerie that can’t leave the bedroom or modest granny flannels that flatter absolutely no one? While there’s plenty of loungewear out there, most either require a bra or have built in pads that no woman wants to sleep in. But, let’s face it – friends and family don’t want to see your headlights. That’s how JJwinks was born.

Our “light hug” allows you to lounge braless and sleep in every JJwinks top. Our bottoms are fit to flatter any age and any figure. Both are modest enough for surprise guests and comfy enough to catch a few winks. All in luxurious fabrics and made in Los Angeles.

At JJwinks we are driven by the belief that the best moment at the end of a woman’s day is when she unsnaps that bra and sets the ta-ta’s free. The best surprise is we found we aren't alone.  Our customers have been aching to go braless -- not just around the house, but everywhere.

Our sleepwear is meant to be lounged in any time of the day. No longer sacrifice looking stylish at home in exchange for comfort and modesty. We strive everyday to help you look cute from dusk to dawn.

Get your JJs on.

Lisa & Kelly