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5,000+ 5-STAR REVIEWS

"Buttery soft, high quality apparel with a purpose. Sustainably produced in Los Angeles, CA."

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JJ Best Sellers

The JJs you can (and should) stay in all day

  • Navy
    Navy
    Slumber Party Top
    $98.00
    $98.00
  • Bougainvillea
    Bougainvillea
    Wine Down Top
    $126.00
    $126.00
  • Black
    Black
    Full Moon Top
    $124.00
    $124.00
  • Black
    Black
    Sweater Weather Top
    $225.00
    $225.00
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Bra-like modesty....without the underwire & discomfort.

Tired of wearing a bra? Well, meet the Light Hug®.

Say goodbye to the panic of unexpected guests & the endless cycle of old sweatshirts. Our buttery soft tops are tagless, flattering, and inside each top is a Light Hug® giving breathable, gentle coverage for all boob shapes & sizes.

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JJ Tops

JJ Tops

JJ Nightgowns & Dresses

JJ Nightgowns & Dresses

JJ Bottoms

JJ Bottoms

JJ Robes & Dusters
JJ Winks midnight duster robe in black

JJ Robes & Dusters

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"Ok no lie - this material is a godsend. It is literally the softest material I've ever felt. The true test was the "no-bra" insert and, for me, it passed the test."

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"Their so-called 'light hug' built into tops keeps even D-cups in check. Pair it with their stylish pants - all are made in the USA - and a long sweater, and no one will be any the wiser."

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"Pieces come in understated hues with timeless elegance - no cutesy or immature designs."

Because we know boobs.

The story of two best friends, who were tired of choosing between unflattering loungewear or too-revealing sleepwear, and decided women deserve to feel sexy and comfortable. JJs were created for women on the go, busy moms, professionals and every woman in between.

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Loungewear that makes an impact

Every piece is designed in L.A. & made with Modal fabric: a plant-based biodegradable fiber with low environmental impact when harvested. To ensure we’re as sustainable as possible, we use recyclable packaging for each order. On top of it all, we are carbon neutral with donations to environmental projects that offset any unavoidable emissions. See more on our “Environmental Efforts” page. So you can kick back, relax, and just breathe - because this is your most breathable loungewear yet.